If you think you can fire off a cold email campaign to prospects in Canada, think again. If you are sending emails to other countries, you need to make sure you understand the laws of those countries. The CAN-SPAM Act, of course, applies only in the United States. The key takeaway is this: You can send cold emails-you just have to make sure you’re following the guidelines set out in the statute. This is not an exhaustive list of requirements set forth in the CAN-SPAM Act, so do a deep dive into the CAN-SPAM Act and/or consult your attorney before launching your first cold email campaign. This can be a post office box you’ve registered with the U.S. To be compliant with the CAN-SPAM Act, include your company’s physical address at the bottom of your message. Include Your Company’s Address in the Email You can’t pull tricks like making up multiple generic domains to mask your identity or circumvent email filters. Make sure your “From:” and “Reply to:” fields accurately represent you and your company.
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